Your Landing Page Is Your AI Pitch
When an AI engine evaluates your tool for potential recommendation, your landing page is often the first (and sometimes only) thing it sees. Unlike human visitors who might browse multiple pages, AI models typically extract information from a single page. Make it count.
The 10 Elements
1. One-sentence value proposition above the fold
What your product does, who it's for, stated in plain language. No jargon, no clever wordplay. AI models need to classify your tool quickly.
2. Feature list with specific capabilities
Don't say "powerful analytics." Say "real-time dashboard with 15+ chart types, custom date ranges, and CSV export." Specificity helps AI match your tool to user queries.
3. Pricing information visible on the page
AI frequently gets asked "what does X cost?" If your pricing isn't on your landing page (or linked prominently), you miss these citations entirely.
4. Comparison to alternatives
A "How we compare" or "Why choose us" section helps AI position your tool against competitors. Include specific differentiators, not generic claims.
5. Use case examples
"Marketing teams use it for..." and "Developers use it to..." These directly match the way people ask AI for recommendations.
6. FAQ section with FAQPage schema
3-5 questions that address common concerns. Include pricing questions, technical requirements, and comparison questions. Wrap in FAQPage schema.
7. Product schema markup
Name, description, category, pricing, and ratings in schema.org format. This is the lowest-effort, highest-impact technical change.
8. Integration list
People often ask AI "what's the best tool that integrates with Slack" or "works with Shopify." List your integrations explicitly.
9. Social proof with specific numbers
"Trusted by 5,000 teams" is better than "Trusted by thousands." Specific numbers are more likely to be cited by AI.
10. Last-updated date
A visible "Last updated: March 2026" signal tells AI models your content is fresh. Pages without dates get deprioritized in AI citations.
Start With Elements 1, 6, and 7
If you can only do three things today, add a clear value proposition, a FAQ section with schema, and Product schema markup. These three changes alone can significantly improve your AI visibility.
