Your Landing Page Is Your AI Pitch
When an AI engine evaluates your tool for potential recommendation, your landing page is often the first (and sometimes only) thing it sees. Unlike human visitors who might browse multiple pages, AI models typically extract information from a single page. Make it count.
The 10 Elements
1. One-sentence value proposition above the fold
What your product does, who it is for, stated in plain language. No jargon, no clever wordplay. AI models need to classify your tool quickly.
2. Feature list with specific capabilities
Do not say "powerful analytics." Say "real-time dashboard with 15+ chart types, custom date ranges, and CSV export." Specificity helps AI match your tool to user queries.
3. Pricing information visible on the page
AI engines frequently get asked "what does X cost?" If your pricing is not on your landing page (or linked prominently), you miss those citations entirely.
4. Comparison to alternatives
A "How we compare" or "Why choose us" section helps AI position your tool against competitors. Include specific differentiators, not generic claims.
5. Use case examples
"Marketing teams use it for..." and "Developers use it to..." These directly match the way people ask AI for recommendations.
6. FAQ section with FAQPage schema
3-5 questions that address common concerns. Include pricing questions, technical requirements, and comparison questions. Wrap in FAQPage schema.
7. Product or SoftwareApplication schema markup
Name, description, category, pricing, and ratings in schema.org Product or SoftwareApplication format. Lowest-effort, highest-impact technical change.
8. Integration list
People often ask AI "what is the best tool that integrates with Slack" or "works with Shopify." List your integrations explicitly.
9. Social proof with specific named outcomes
Replace logo walls with named-customer outcomes. Otter.ai's homepage cites "MIT, IBM, Zoom use Otter" — across our 4 published audits, this kind of specific named-customer claim was the single best-performing evidence pattern. AI engines quote facts, not graphics.