The Prompt Set to Test Your AI Visibility (Copy/Paste Ready)

The fastest way to know whether AI engines can recommend your product is to ask them. But random prompts give random results. This structured prompt set tests 4 layers of AI visibility — brand awareness, category discovery, competitive positioning, and purchase intent. Copy and paste them into ChatGPT, Perplexity, and Gemini (replace [Your Product] and [Category] with your actual product and category).

Layer 1: Brand Awareness (5 Prompts)

These test whether the AI knows your product exists at all.

1. "What is [Your Product]?"
2. "Tell me about [Your Product] and what it does."
3. "Who is [Your Product] for?"
4. "What problem does [Your Product] solve?"
5. "Is [Your Product] legitimate? What do users say about it?"

If the AI says 'I don't have information about [Your Product]' for most of these, you have an entity visibility problem. The AI has never seen enough evidence of your product to form a response.

Layer 2: Category Discovery (5 Prompts)

These test whether the AI mentions your product when users ask about your category.

1. "What are the best [Category] tools?"
2. "Recommend a [Category] tool for startups."
3. "What tools help with [specific use case your product solves]?"
4. "I need a [Category] solution. What should I consider?"
5. "Compare the top [Category] tools available in 2026."

If you appear in 0 out of 5 engines for category queries, you are invisible to users who are actively shopping. This is the highest-priority gap to fix.

Layer 3: Competitive Positioning (5 Prompts)

These test how the AI positions you against competitors.

1. "Compare [Your Product] vs [Competitor 1]."
2. "What is better for [use case]: [Your Product] or [Competitor 2]?"
3. "What are the alternatives to [Competitor 1]?"
4. "[Your Product] vs [Competitor 3]: which should I choose?"
5. "What are the pros and cons of [Your Product]?"

Pay attention to accuracy here. If the AI describes your competitor correctly but gets your product wrong, you have a citation quality problem.

Layer 4: Purchase Intent (5 Prompts)

These test whether the AI can guide a user toward buying your product.

1. "How much does [Your Product] cost?"
2. "Does [Your Product] offer a free trial?"
3. "How do I get started with [Your Product]?"
4. "Is [Your Product] worth the price?"
5. "What is the pricing for [Your Product] compared to [Competitor]?"

If the AI can answer purchase-intent queries accurately, your product has strong AI visibility. If it gives wrong pricing or says 'I don't know,' you need to make your pricing page more machine-readable.

How to Score Your Results

Run all 20 prompts across 3+ AI engines (ChatGPT, Perplexity, Gemini). For each prompt, score: 1 = not mentioned, 2 = mentioned but inaccurate, 3 = mentioned accurately. Maximum score = 60 per engine, 180 across 3 engines. Below 90 means you have significant visibility gaps.

Want this done automatically? Our free AEO audit runs a similar prompt set across 6 AI engines and gives you a scored report with specific fix recommendations.